Chengdu 2021 FISU Games Mascot Rongbao in Big Demand成都大运会吉祥物“蓉宝”成为爆款

Consumers have been very enthusiastic,

and many have sought to buy Rongbao-

themed products, according to MIAO 

Yuyuan, an official in charge of the 

publicity of the Games.

Through the franchise plan, the Chengdu

2021 FISU Games has openly recruited 

80 franchise enterprises, including top 

cultural and creative enterprises, to 

make a total of 18 series and more than 

1,000 licensed products such as toys, 

badges, stationery and stamps that focus 

on the theme of Rongbao, Miao said at a 

news conference in Chengdu on Monday.

A 17-centimetre-tall Rongbao mascot, 

dressed like an astronaut, was particularly 

appealing to journalists at the conference.

Its design pays tribute to China's 

aerospace industry and encourages 

young people to dare to explore and 

follow their dreams, according to 

designer ZANG Xiaoke.

China has been a pioneer and explorer 

of human civilization since ancient 

times, and it has long played a role in 

the exploration of the skies, Zang said 

at the conference.

Consumers have fallen in love with 

cultural and creative products derived 

from Rongbao's image, and factories 

are working overtime to catch up with 

demand.

In a toy factory in the Fuling district 

of Chongqing municipality, which 

neighbours Sichuan, 48 production 

lines with 500 workers are running at 

full speed to make Rongbao-related 

products, according to China Central 

Television.

More than 400 licensed products stores 

have been set up in urban business 

districts, popular scenic spots and

subway stations in Chengdu to sell 

Rongbao-related products.

Licensed retail outlets will be opened 

in various venues of the Chengdu 2021 

FISU Games, Miao said.