The 2025 China Fine Agricultural 

Products Promotion & "Chengdu Brands 

Going National and Global" 

Matchmaking Event was launched on 

September 4 at Chengdu Century City 

New International Convention & 

Exhibition Center. Co-hosted by the 

Foreign Economic Cooperation Center 

of the Ministry of Agriculture and 

Rural Affairs, the Sichuan Provincial 

Department of Agriculture and Rural 

Affairs, and the People's Government of 

Chengdu Municipality, the event was 

organized by Chengdu Municipal Bureau 

of Agriculture and Rural Affairs and the 

People's Government of Wenjiang 

District.

9月4日下午，由农业农村部对外经济合作中心、四川省农业农村厅、成都市人民政府共同主办，成都市农业农村局、成都市温江区人民政府承办的2025年中国农产品精品推介暨“蓉品出川出海”对接活动在成都世纪城新国际会展中心举行。

As Sichuan's agricultural trade hub, 

Wenjiang showcased its digital "one-

stop" cross-border service system 

covering production, distribution and 

sales. The platform aims to expand 

"Sichuan-brand" agricultural exports 

nationwide and establish China's 

premier agricultural trade center.

作为四川农产品贸易综合服务平台的承载地，温江对该平台作了推介——聚焦生产、流通、销售、服务等环节，利用数字化手段打造“一站式”跨境服务体系，推动“川字号”农产品出川出海，建设全国领先的农产品跨境贸易综合服务中枢。

The Sichuan Comprehensive Service 

Platform for Agrarian Product Exports 

operates both online and offline. Its 

digital services include information 

sharing, brand promotion, trade 

facilitation, and smart logistics, 

while its physical network centers on 

Wenjiang as the core hub of a "1+5+N" 

provincial agricultural distribution 

system.

据了解，四川农产品贸易综合服务平台通过“线上+线下”方式提供服务，线上涵盖信息发布、品牌建设、交易撮合、数智物流等功能，线下则构建以温江为核心枢纽的“1+5+N”全省农产品贸易流通网络。

"The platform will efficiently link us 

with overseas wholesalers and cross-

border e-commerce to expand our global 

reach," said Kou Daxiang, founder of 

Wenjiang-based Sichuan Kou Da Xiang 

Food Co., Ltd. The company is 

leveraging the platform to connect with 

local producers, source premium 

products, and accelerate the international 

distribution of Wenjiang-made organic 

food.

“将依托平台，高效链接海外批发商和跨境电商，进一步打开国际市场。”温江企业四川寇大香食品有限公司正积极拓展国际市场，其创始人寇大香说，依托四川农产品贸易综合服务平台，不仅可以集中高效对接川内企业、遴选优质产品，还可以加速推动“温江造”绿色食品出川出海。

The event brought together over 100 

international buyers and domestic 

distributors, resulting in agricultural 

trade contracts and key investment 

projects worth 1.39 billion yuan. 

Wenjiang secured multiple agreements 

and projects during the event.

本次活动吸引超百家国际采购商与国内渠道商齐聚一堂，签约了一批农产品贸易协议以及农业重点招商引资项目，协议金额达13.9亿元。其中，温江成功签约多个协议和项目。

来源 Source |  金温江

排版 Typesetting | 赵术君

审核校对 Senior Editor | 陈倩